Michigan International Auto Show
February 2-5, 2017
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About the Show

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Welcome!

The Michigan International Auto Show at DeVos Place is a great way for you to meet thousands of potential customers in just 4 days! Applications are accepted on a first-come, first-served basis, so don’t delay!


Download Show Brochure Exhibit Space Information


Who Comes to the Show?

Based on 2016 Attendee Surveys

demographics

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What Our Visitors Had to Say


“I did enjoy the fact that I could look at so many different vehicles all at one time, rather than running around to many different dealerships. It helped me narrow down what I’m interested in purchasing down the road.”


“I liked being able to see the new cars up close and be able to sit in them, check out the interiors, etc.”


“We will be buying a new car in the next 6 months, so it was nice to see the new models.”


“Good range of hours to choose. Plenty of open space to move. Great selection of vehicle manufacturers.”


(I liked) “Being able to sit in the different make & models of the cars. All in one location.”