Demographics

 

The 29th Annual West Michigan Home & Garden Show at DeVos Place (in downtown Grand Rapids) – February 28-March 2, 2008 is a great way for you to meet tens of thousands of homeowners – in just 4 days!

Great Prospects!

  • Income level
  • $0-$40,000                     17%
  • $40,000-$80,000           50%
  • Over $80,000                  33%
  • Age
  • 18-34                             19%
  • 35-44                             16%
  • 45-54                             30%
  • 55-64                             27%
  • over 65                             8%

Qualified Buyers!

  • 94%   Homeowners
  • 83%   Planning a home improvement project
  • 66%   Plan to purchase products from the show within one year
  • 52%   Made a purchase from the show
  • 10%   Planning to build a new home

DeVos Place Facts

  • DeVos Place is located in downtown Grand Rapids, and is easily accessed by all of West Michigan via major highways.
  • A 160,000 sq. ft. “Class A” exhibition hall with no pillars
  • 12 enclosed loading docks